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The National GUITAR Museum Announces Presentation of Lifetime Achievement Award to Vic Flick

The Man Behind The World’s Most Famous Guitar Riff.

NEW YORK, December 24, 2013:

The National GUITAR Museum announced that Vic Flick, the guitarist who played on hundreds of London sessions and is best know for playing the guitar on the James Bond theme will receive its Lifetime Achievement Award for 2013.

Flick is the fourth recipient of the award, following David Honeyboy Edwards in 2010, Roger McGuinn of The Byrds in 2011, and the legendary B.B. King in 2012.

Flick’s work spans four decades of popular music, from movie soundtracks to jazz to rock and roll.
It is arguable that Vic created and played the one guitar riff that has been heard by more people than any other in history, says HP Newquist, the executive director of The National GUITAR Museum.

In 1962, Vic played guitar on the soundtrack to "Dr. No" in the process creating the James Bond theme song. His sinister opening riff has been featured in dozens of Bond movies ever since, and the popularity of the Bond franchise means that hundreds of millions, if not billions, of people all over the world have heard Vic's playing.

We’re honored to be able to recognize his contribution to the guitar with this award.

Flick was so well respected in the London session scene that he was recruited to play guitar on the soundtrack to The Beatles' film "Hard Day's Night."

He was asked to help promote the Fender Stratocaster when it was introduced in the UK, and over the course of his career he performed on albums by artists as diverse as
Tom Jones, Nancy Sinatra, Herman's Hermits, and Henry Mancini
not to mention many more soundtracks.

His stellar work was recognized in 2012 by the Academy of Motion Picture Arts and Sciences.

Still making the occasional public appearance, Flick published his autobiography, appropriately titled "Vic Flick, Guitarman," in 2008.

More on Vic's career and accomplishments can be found at

About The National GUITAR Museum
The National GUITAR Museum is the first museum in the United States dedicated to the history, evolution, and cultural impact of the guitar. Its touring exhibition, GUITAR: The Instrument That Rocked The World debuted in 2011 and is currently on display at the Fleet Center in Balboa Park in San Diego, CA.

The Touring Exhibition consists of more than 70 guitars, along with engaging, entertaining, and educational displays that include historical artifacts, video screens, and computer interactives designed to appeal to visitors of all ages.

In the next few years, the exhibit will become the basis of The National Guitar Museum and its permanent home.

The Museum’s Board of Advisors includes guitar greats Tony Iommi, Steve Vai, Ritchie Blackmore, Johnny Winter, Steve Howe, Liona Boyd, and Pat Kirtley.

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